Think about that question for a minute. If you had to describe yourself to someone (like maybe in an interview…), what would you say? We talk about brand management all the time when it comes to large corporations, but have you given much thought to your personal brand? When people think of you, what do you want them to think of?
Daniel Pink uses the question, “What is your sentence?” If you had to sum yourself up in one sentence, what would you say? For me, my sentence is this: “Jon builds and develops people and helps them to be the best they can be.” Thats what I do. Now, what is your sentence? Think about it.
Now that you have a sentence, that needs to permeate through everything you do until it becomes your brand. What you say about yourself is only part of the picture. Your brand includes what you do. For me, I run a consulting practice that mentors companies on software best practices, I coach kids basketball, I lead a cub scout den, I teach an adult sunday school class, I speak internationally on soft skills and process. Do you see a theme? Let me help, it has to do with the sentence I listed up above.
Lastly, use the resources available to you to make your brand clear. Linkedin, twitter, blogs, facebook should all be used to promote yourself. Perspective employers, partners, clients, etc, are looking you up on linkedin and twitter. Do they have a clear message about who you are and what type of person you are? They should. They are a fantastic free tool for you to use to promote yourself. Spend just a little bit of time on each to be sure your message is clear and concise.
Take 5 minutes right now and review your online presence. Does it paint the right picture of you? If not, fix it.